The Art of Self-Luvin’ with SM Supermalls

Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self love, of course!

Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing.

Through the melody of Olivia Dean, it really is so easy to fall in love—especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM.

STEP 1: Cleanse Out Your Worries

Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset the vibe, and give yourself a chance to clear space for a bolder, lighter version of you.

Aivee Clinic

Let Heart’s Day redefine what it’s like to destress and declutter. Revitalize your glow and go beyond skin deep with Aivee Clinic. Be prepared to welcome a brighter, new era of you. From tailored facials to advanced and doctor-led skin care treatments, your way to self-luvin’ is conveniently located here at the 5th Level, Mega Fashion Hall of SM Megamall. 

STEP 2: Treat Yourself To A Nail-Boosting Glow

Now, for the ba-ba-ba-baby steps. Because once the vibe is set, it’s time to step up the glow-up. The kind that instantly lifts your mood and reminds you that beauty has always been with you.

French Tips Organic Nail Lounge

Soft, natural, and oh-so-elegant… just like every nail art lover’s dream! Situated at SM Aura, French Tips Organic Nail Lounge gives your fingertips the glow up they deserve. Using organic-focused formulas and holistic approach to nail care, it’s the kind of self-care that looks good and feels even better.

Other Branches: SM Megamall, SM Podium 

Noon Talk Nail Lounge

Self-LUV should always feel like a celebration! Located at SM Mall of Asia, Noon Talk Nail Lounge can make every manicure feel like a milestone moment. With colors and finishes that frame your mood just right, this is where your nail glow-up gets personal and fun. 

Other Branches: SM Megamall

Ukiyo Beauty Bar

Make every look feel effortlessly put-together with minimalist hues and soft textures to match your vibe. At Ukiyo Beauty Bar, enjoy manicure and pedicure services you truly deserve. Its curated approach to nail care blends modern chic with timeless elegance, bringing in beauty with intention at S Maison. 

STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final step? Lock it all in. Protect your peace, nourish your soul, and keep anything that disrupts your energy at bay. Let your freshly pampered self start anew. Softer, stronger, and glowing from the inside out.

Ayumi Elite

Extend the good vibrations and accessorize your look with intention. Experience the grooming techniques of Japan at SM Aura with Ayumi Elite, delivering an instant confidence boost through top-tier eyelash extension styling.

Other Branches: SM North Edsa, SM Mall of Asia, SM Podium 

The Spa Wellness

Seal in the softness through a deeply moisturizing treatment and wrap up your self-care journey at The Spa Wellness at the 5th Level of SM Podium, where peace meets pampering. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away, recharge your spirit, and walk out feeling all the LUUUV.

That's the art of luvin’, and anyone with a heart would agree. It's so easy to make yourself feel the love with SM Supermalls. Valentine’s Day or not, there’s always room to make time for care, calm, and a little indulgence.

This Valentine’s Day, #LuvIsYourVibeAtSM, your most loved mall of firsts and evolving finds. Because we’re here to make your Saturday night—and the rest of your life—filled with love.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos

President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with  employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos. 

MANILA, Philippines – SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community  opportunities through accessible employment channels making the application process faster and more  convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects  jobseekers with employers from retail, services, logistics, manufacturing, and other key industries. 

Hundreds of jobseekers gather at  SM City Cabanatuan as SM  Supermalls holds a job fair in  celebration of the Banatu  Festival, marking the city’s 76th  founding anniversary and turning  local festivities into real  employment opportunities

Just got hired! A job seeker beams with pride after landing a new job during  the Job Fair at SM City Cabanatuan.  

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM  Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating  how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job  fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot— underscoring the impact of aligning employment initiatives with community celebrations. By integrating  career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances  the malling experience by offering purposeful activities that customers can conveniently engage with in  their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos  nationwide. 

Flagship SM Group Job Fair set for February 26 at SM North EDSA 

Culminating the month’s activities is the highly anticipated

SM Group Job Fair led by SM Retail on February 26 at SM

City North EDSA—one of the strongest and most sought

after hiring events in the SM Job Fair calendar. Employers

from across the SM Group—including retail, real estate,

food, logistics, and banking—will be offering a wide range

of opportunities, reinforcing why so many Filipinos aspire

to join the SM family.

As the largest retail chain in the Philippines, SM Retail

continues to champion a workplace where people truly

belong, thrive, and grow. Job seekers can look forward to

purposeful challenges, meaningful career opportunities,

and a culture where efforts are recognized and

celebrated—making it #SoMuchFun to build a career at SM

Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews. 

Resumes ready, confidence on point—jobseekers take their next big step forward

One-Stop Job Application Made Easy 

SM Job Fairs go beyond job matching by  

offering on-site government services,  

allowing applicants to complete key  

employment requirements in one location.  

Participating agencies typically include the  

National Bureau of Investigation,  

Philippine National Police, Social Security  

System, and PhilHealth, among others— 

saving jobseekers time, cost, and multiple  

trips. 

Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.

February SM Job Fair Schedule

• February 12 – SM City Taytay

• February 13 – SM City Trece Martires

• February 16 – SM City Olongapo Central

• February 20 – SM City Legazpi

• February 25 – SM City Davao

• February 26 – SM City North EDSA

• February 27 – SM Center Muntinlupa

• February 27 – SM City Trece Martires

• February 28 – SM Seaside City Cebu

 Successful hired-on-the-spot (HOTS) applicants proudly pose after securing  

jobs at the SM Job Fair, highlighting how SM Supermalls continues to create  

real, immediate employment opportunities for Filipinos nationwide. 

Jobseekers are encouraged to bring multiple copies of their  

resumes and valid IDs and visit the nearest SM Job Fair this  

February. For updates and mall-specific details, follow SM  

Supermalls on social media and join the movement through  

#SMJobFair. SM Supermalls Champions MSMEs—and the  

Filipino workforce. 

A day filled with hope, handshakes, and hiring.  

About SM Supermalls – Job Fairs 

SM Supermalls—one of Southeast Asia’s leading mall developers—continues to maximize the job fair  experience by bringing employment opportunities closer to Filipinos through accessible job fairs across  its malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that are personal, inclusive, and responsive to different job seeker tribes—from fresh  graduates and career shifters to experienced professionals—matching them with employers aligned to  their goals and aspirations. More than a venue, SM serves as a platform for empowerment, connecting  talent to opportunity, strengthening workforce development, and supporting inclusive economic growth  through strong partnerships.

Feed Your Empty PET Bottles into SM’s New Green Recycling Machines

GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding 

 

Your empty PET bottles have somewhere better to go than landfills—and SM is taking them there.

Through the newly-deployed Green Recycling Machines (GR Machines), SM Prime Holdings Inc. (SM Prime) uses the nationwide reach of SM Supermalls to make sustainable action easy, accessible, and rewarding for mallgoers all over the country.

"The GR Machines enrich the SM Group's existing waste management efforts under the SM Green Movement," said SM Supermalls President, Steven Tan. "Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls."

Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide can collectively hold up to 5,000 bottles in one collection cycle which are compressed in-machine. The compressed PET blocks are then collected and given a second life by SM's hauling partner Sentinel which transforms the blocks into reusable items such as food trays.

Little makes much: Preserving the environment one diverted bottle at a time

According to the World Bank, the Philippines leaks more than 300 million metric tons of plastic waste into the sea annually—equivalent to around 9 percent of its improperly handled plastic waste. The Philippines was also noted as one of East Asia and the Pacific region's top contributors to ocean plastic pollution.

Recognizing that sustainability and protecting the environment is beyond the effort of one entity, SM has leveraged its presence nationwide through its properties to engage its customers and surrounding communities in maximizing the collection of recyclables especially plastics. Through SM Cares, its Corporate Social Responsibility arm, SM empowers communities to adopting sustainable practices through simple and accessible ways to take part in protecting the environment. Arresting the growing issue on pollution, the SM Group has enhanced waste segregation efforts to increase its collection and diversion of plastics from the environment since 2007 with its pioneer program, the Trash to Cash recycling market. 

SM Group's Trash to Cash initiative was organized by SM Cares as the pilot community program that encouraged customers to segregate recyclables like metal, paper, and plastic and exchange these for cash on a monthly basis. SM Supermalls also followed up this effort with the launch of two Reverse Vending Machines in SM Mall of Asia and SM Megamall which empowered customers to segregate aluminum cans and empty PETs in exchange for discounts on sports and leisure attractions. On top of these, SM also hosts nationwide coastal clean-up drives annually through the strength and effort of its workforce volunteers.

With the latest in mobile recycling technology, SM's GR Machines encourage customers to turn good intentions into daily environmentally-conscious actions in three easy steps:

1. Feed any PET bottle up to 2 liters into the machine

2. Confirm your deposit by pressing the prompt on the screen

3. Await your reward

"This is just a glimpse into how SM aims to enrich the Circular Economy through the elevated role we play in integrating seamless waste management efforts, all for Filipinos. We are hopeful that with the addition of the SM GR Machines, our continued partnership with our customers in protecting the environment yields a more sustainable future" said Tan.

Customers can start depositing their plastic bottles in SM GR Machines across the following malls: SM North EDSA, SM City San Lazaro, SM Megamall, SM The Podium, SM Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City Cebu and SM Lanang.

Philippine International Pyromusical Competition 2026 delivers a bigger, maxed out experience at SM Mall Of Asia

MANILA, Philippines, 21st January 2026 - The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments.

This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy.

The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment but the night is the story. It is social, loud, and built for repeat weekends. This is not a one and done event. It is a weekly reset.

SM Mall of Asia continues to be the venue of choice for Gen Z, families, and friend groups. The open waterfront, easy access, and mix of food, entertainment, and hangout spots make it the go to place for shared experiences. Families turn it into a tradition. Friends turn it into plans. Gen Z turns it into content.

Adding to the fully maxed out experience is SM Mall of Asia’s wide dining lineup, giving guests plenty of options before and after the show. These include RICO'S LECHON, HAIDILAO, RACKS, ITALLIANIS, WATAMI, CBTL, MODERN SHANG, OLIVE GARDEN, BULGOGI BROTHERS, LECHONERIA, YAKINIKU LIKE, PEPPER LUNCH, DOHTONBORI, JATUJAK, PAIK'S COFFEE, KIWAMI, YAKINIKU KING, MAPLE TREE, DU HSIAO YUE, ROSSOPOMODORO, GERRY'S GRILL, TGI FRIDAYS, MESA, DONG WON, FELY J'S, BBQ CHICKEN, HOSHINO, CELADON, TAJIMAYA, KRAZY GARLIC, LONGHORN, and DESSERT 39.

The Philippine International Pyromusical Competition 2026 features top pyrotechnic teams from across the globe:

• February 21. Opening Exhibition with the Philippines and Hermanos Caballer of Spain.

• February 28. Fireworks Spectaculars of Canada versus Steffes Olig Feuerwerke of Germany.

• March 7. LUX Factory of France against Martarello SRL of Italy.

• March 14. Pirotecnia Minhota of Portugal facing the Pyrotex Fireworx of the United Kingdom.

• March 21. Polaris Fireworks of China followed by the Closing Exhibition from the Philippines.

More than just a fireworks competition, this event shows why the Philippines is a destination for big, world-class lifestyle experiences. Bigger crowds. Bigger moments. Bigger energy. Your most loved mall, SM, brings it All for You with a fully maxed-out experience at SM Mall of Asia.

SM Supermalls spotlights MSME growth this February with long standing partners DTI, Philstar, and Go Negosyo

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it.  Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group,  and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through  mentorship, market access, and purpose-driven platforms that help businesses grow with confidence. 

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale  sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment  comes alive through a lineup of impactful initiatives happening across SM malls. 

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February 

Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free,  practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible  mentorship closer to entrepreneurs—reinforcing a shared commitment to capacity-building, inclusive growth, and long-term business  sustainability. 

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free,  one-on-one coaching sessions with industry mentors. 

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product  development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from  industries including food, retail, creative services, agriculture, and technology gain direct access to insights  that can sharpen their competitive edge. 

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship  accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation 

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade  Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship. 

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event  highlights eco-conscious, design-forward products that reflect the country’s growing leadership in  sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from  coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced  nationwide. 

SM Supermalls and the Department of Trade and Industry champion indigenous tribes whose intricately handcrafted furniture,  bags, accessories, and apparel showcase proudly Filipino heritage and creativity—reflecting the growing community support for  MSMEs. 

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases  that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides  a vital gateway to buyers, collaborators, and wider market exposure. 

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds 

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle.A long time collaborator of SM Supermalls in advocating for MSME visibility, Philstar Media Group continues to build  platforms that connect entrepreneurs with wider audiences  while strengthening the “love local, grow global” movement. 

Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu—with  the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces,  and business communities can amplify opportunities for small businesses ready to expand their reach. 

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues  to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth  opportunities. 

Every booth tells a story of passion, perseverance, and proudly Filipino innovation. 

This February’s initiatives reflect a shared belief: when organizations come together to support  entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient  economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re  shaping it. 

About SM Supermalls – MSMEs 

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls  nationwide—continues to maximize the MSME experience by creating opportunities that are relevant,  inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and  loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages  and sectors—serving distinct business tribes through market access, visibility, mentorship, and platforms  for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling  innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this  journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.