SM Prime and WWF Philippines announce partnership towards responsible reporting on climate change solutions

  

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis. 

 

This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.

 

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

 

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis. 

 

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.

 

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective. 

 

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 

The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.

 

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.

 

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

 

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.

 

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.

 

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

 

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About SM Prime

 

SM Prime Holdings Inc., one of the leading property developers in Southeast Asia, is committed to providing safe and sustainable spaces for its stakeholders.  Its development strategy is anchored on the responsible use of resources. In the communities it serves, it is able to promote resource conservation, environmental protection, and disaster resiliency by implementing solutions for water, waste, and energy management.

 

SM Prime is a key player in the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

 

Find out more about SM Prime and the SM Green Movement.

MomCenter launches ‘Usapang Nanay’ to inspire and educate Pinoy moms on meaningful, practical motherhood

The pilot episode of the online series features TikTok’s Mommy Julie while other episodes will highlight other moms including celebrity and pop icon Geneva Cruz

MomCenter Philippines, a free online resource and community for Filipino moms, has recently launched its new talk show for moms by moms called “Usapang Nanay.” MomCenter is owned and managed by Gushcloud Philippines, a global technology-driven digital talent and media company with concentration on influencer marketing, entertainment, and commerce. 

The show aims to feature different motherhood and parenting styles with the hopes of inspiring, educating, and entertaining fellow moms. The first episode of “Usapang Nanay” is available on the MomCenter Philippines official YouTube page. 

“We are excited to launch “Usapang Nanay” on MomCenter Philippines. Our goal in MomCenter has always been to connect and make moms feel less alone in their motherhood journey. We want to let them know that there is a community supporting them, talking about the real issues and concerns that they are dealing with. Just like myself and all moms out there, we are all trying to be the best for our kids. This show is just the beginning of MomCenter’s journey to tackle the reality of motherhood. In doing so, us moms get to learn together,” said Emmelyn Cruz, Head of Studios of Gushcloud Philippines.

In the season premiere, host and mommy influencer Julie Anne Septimo, popularly known as Mommy Julie on TikTok (@mommyjulie838), shares her journey as a first-time mom to daughter Cali. She admits to being overwhelmed upon realizing the responsibilities of a first-time mother, experiencing baby blues, and discovering her own parenting style.

“I’ve always been passionate about sharing my motherhood journey. This is why I created my own YouTube channel and TikTok account. I wanted to share what I learned being a first-time mom to my viewers in the hopes that they can relate, learn from, and share advice to me as well. With MomCenter’s “Usapang Nanay”, I am given a chance to connect and relate to other moms first-hand,” said Septimo.   

Meanwhile, “Usapang Nanay” in its segment “MomTries” also aims to show first-hand mommy-related hacks and products that are proven effective. For the first MomTries, Mommy Julie shares the toddler checklist that helps to manage toddlers’ expectations and minimize their tantrums.

“Gushcloud has always been committed to creating relevant content that inspires. With  launching “Usapang Nanay” we find ourselves working closely with our mommy influencers as true key opinion leaders. We look to bring to life the stories and conversations that open opportunities and knowledge that aim to benefit the greater parenting community. In doing so this allows us to continue to create tomorrow’s positive influence among mothers, parents, and most importantly our children,” said Jamie Paraso, Country Director of Gushcloud Philippines.

For succeeding episodes, the talk show will also feature celebrity mom, singer, and actress Geneva Cruz, mommy influencers Ley Reinares Almeda and Louise Santos, entrepreneur Karen Ayala, and Managing Director of ROHEI Foundation Chrina Cuna Henson. 

Full episodes of Usapang Nanay are available on the MomCenter Philippines YouTube Channel. For more information on Usapang Nanay, visit MomCenter Philippines on Facebook, Instagram, and their official website.