Pickleball continues to find its home in SM Supermalls.

SM Supermalls expands its nationwide presence for Pickleball: Largest number of pickleball courts at 61 across 25 properties by end of 2025

Through the SM Sports and Lifestyle Center (SLC), SM expands its permanent pickleball court locations to SM Center Shaw and SM Center Muntinlupa, giving the all-inclusive sport, its athletes, and enthusiasts even more venues for their next friendly or competitive matches. Because of this, SM closed 2025 with 61 court locations across the Philippines with 37 total permanent courts—the largest among mall operators.

 

SM empowers the thriving local pickleball scene with maxed-out sports experiences for picklers and the active lifestyle community nationwide. Through its launch of SM Active Hub, the country's largest sports playground, partnered with SM SLC's mission of revolutionizing fitness and sports engagement in the country, it encourages tournament play, friendly competition, and fun bonding moments. 

 

"SM launched SM Active Hub in March last year with the strong intention of giving athletes, sports enthusiasts, and even casual players alike high-quality and easily accessible spaces that can house their best sports experiences—whether that's lighthearted fun or high adrenaline competition," said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. "Closing 2025 with our largest pickleball court locations while adding two new permanent courts in SM Center Shaw and SM Center Muntinlupa in Metro Manila is evidence that sports remains not just a strong interest, but a new way of life for our customers."

 

Opened in partnership with Paloo, the pickleball court locations of SM Center Shaw and SM Center Muntinlupa boast three outdoor and four indoor permanent courts respectively, both intuitively designed to accommodate experienced and novice players, with accessible rates.

 

The Home of Elevated Sports Experiences 

Through Active Hub, SM gave local picklers the ultimate spot to maximize movement and active lifestyles, meeting the athletic appetite of customers through its modular court approach. With the integration of the SM Malls Online app, players can easily sign up to be part of the community, discover upcoming events, and gain exclusive access to the best deals that maximize experiences they'll love.

"On top of the permanent courts, we also have 24 semi-permanent courts all over the country to accommodate the maximum amount of activity our customers seek,” said San Agustin.

 

This holistic approach has made SM the favorite go-to pickleball hangout place for customers, almost doubling the 44 courts initially constructed through the rise of interest in the sport. Also following strong demand and fully booked courts until the end of 2025, SM's upcoming thrust focuses on building more permanent courts to increase its inventory to close to 80 in 2026. 

 

"The high volume of bookings across all our courts hints that pickleball isn't an exclusive sport—anyone can play. And because it is inclusive and easy to learn, SM saw this as an opportunity to naturally drive active lifestyles for our customers," said San Agustin. 

 

A Favorite for Maxed-out pickleball gatherings

Active Hub caters to a wide group of picklers—from competitive enthusiasts to casual first timers looking to play or find a new and fun bonding activity with their friends, every kind of player can find an event that encourages them to keep playing.

 

Out-of-the-box creative concepts like the Glow Ball pickleball event giving the game a fun and exciting glow in the dark twist, while enrichment activities such as free coached Pickleball Clinics encouraged newbies and young players to try the sport out. 

 

Active Hub is also home of the major competition SM Pickleball Super Series in partnership with Toby's Sports running alongside local tournaments and events.

It initiated the Pickleball Power Tour with Filipino-American, world-ranked pro-athlete Lauren Mercado igniting passion for the sport among the next generation of players. The event was such a massive hit that SM will be hosting a second iteration within the first half of 2026. 

 

"This is a testament to SM's desire of hosting the most creative and commercially attuned sports events that our customers can always look forward to. As long as the Filipino desire for community and activity remains ablaze, SM is determined to continually give that passion for sports a home," said San Agustin.

 

Join SM Active Hub

SM Active Hub is the premier sports and fitness initiative by SM Supermalls, offering a dynamic and inclusive environment for sports lovers across the Philippines. Designed to bring communities together, SM Active Hub provides accessible venues, expert-led training, and exciting events that cater to all levels of fitness and athleticism.

Don’t miss out! Discover a range of SM Active Hub events on the SM Malls Online app and be the first to earn rewards, discounts, and freebies: http://click.smmallsonline.com/DFqS/SMACTIVEHUB 

SM Prime’s Green Movement maximizes scalable sustainability through SM Supermalls

MANILA, Philippines 23 January 2026 — Since its launch the SM Green Movement has demonstrated the power of strategic, collective action in effectively tackling environmental challenges to achieve one goal--the protection and preservation of the planet's resources for present and future generations. 

Even before the industry mandate on sustainability, SM Prime Holdings Inc. (SM Prime) recognized that meaningful sustainability can only be achieved through long-term, consistent, community driven efforts. This understanding guided the development of programs designed to evolve alongside stakeholder priorities and shareholder responsibilities. 

Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey. 

This "micro to macro" approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.  

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

 

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

SM Prime’s water stewardship is anchored in long-term water management systems and conservation practices that promote a water-resilient future.  SM Supermalls pioneered water recycling in retail spaces, with early sewage treatment plants and low-flow fixtures that reduced consumption across properties.  

Energy management is another cornerstone of the SM Green Movement where efficiency and renewable generation converge to reduce environmental impact while enhancing comfort and reliability in SM properties. The 100MWp celebrations in SM City North Edsa are a milestone of the program’s expansion of solar generation capacity across malls nationwide — a visible demonstration of how clean energy supports both climate action and everyday mall experiences. 

 

Shared Responsibility, Lasting Impact 

What unites these three pillars is the belief that sustainability thrives when communities are invited into the conversation and, when scaled collectively, can reshape systems. For SM Prime, sustainability is not just a corporate mandate but a shared journey that requires awareness, participation, and collective action.  

With measurable progress, growing partnerships, and visible results across waste, water, and energy portfolios, the SM Green Movement is laying the foundation for lasting change, one where sustainability becomes part of everyday life for Filipinos and communities across the archipelago. 

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.” 

Cyberzone Made E-Waste Disposal Easy: 14,000+ kg Collected Through Strategic Drop-off Points

Good Habits Made Accessible by Cyberzone 

Truly embodying the Cyberzone #TechWeLikeZoneWeLove promise, we’re continuing to make responsible tech disposal easy and accessible, right where people already are: inside SM Supermalls. 

Cyberzone, in partnership with SM Cares, helps turn e-waste disposal into a simple, safer habit through dedicated drop-off points rolled out nationwide in partnership with Smart Communications and PLDT Home, beginning in June 2024.  

Across participating SM Supermalls, these collection bins give mallgoers a clear, accessible place to drop  off old gadgets and broken electronics that are in need of proper disposal. Instead of ending up in drawers  or landfills, e-waste can be responsibly handled through a system designed for everyday convenience and  better environmental discipline. 

14,327 kg Properly Collected and Segregated 

Since the partnership began, Cyberzone’s E-Waste Collection Drop Boxes have helped gather 14,327 kg  of electronic waste across 89 SM Supermalls, 69 of which are located in the Cyberzone area. This  ensures materials are properly collected and segregated for responsible handling. Serving as a reflection  on the growing community habit made easier through clear drop-off points and a consistent, accessible  mall experience. 

“We take pride in being the go-to tech destination for shoppers,” said Patrick Pacla, Vice President for  Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to  dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making  it simpler and safer to do the right thing, so tech does not end up harming the planet.” 

Curious about what happens to your broken and old devices after dropping them in e-waste collection bins at Cyberzone and SM Supermalls? Watch this video:
https://youtu.be/jSsJkP8rGMQ?si=6a4tu1LL2oQBFWBY 

Sustainability Built to Grow Through Partnerships 

Our dedication to responsible tech consumption is built for the long run. Cyberzone and SM Cares, together  with Smart Communications and PLDT Home, will continue expanding e-waste collection bins as new malls  open. Today, drop-off points are available in Cyberzone branches and SM Supermalls, helping move  communities closer to an #SMWasteFreeFuture. 

For updates, follow SM Cyberzone on Facebook, Instagram, and TikTok. 

And for immersive tech experiences and always something exciting to discover, Cyberzone  #TechWeLikeZoneWeLove keeps you on the loop, in-store and online. 

Visit www.smcyberzone.com for more information. 

All the lucky feels at SM Supermalls

Celebrate love and luck this Chinese New Year and Valentine’s Day

This February, SM Supermalls brings together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and prosperity-filled activities designed to make every visit extra meaningful!

Discover love and luck at the Lucky Feels Bazaar (February 1–28)

Step into the heart of the celebration at the Lucky Feels Bazaar, a unified Chinese New Year and Valentine’s Day pop-up bazaar that blends romance and prosperity in one exciting space. 

Whether you are looking for giftables perfect for expressing love or just exploring lucky charms, trinkets, and prosperity-themed finds to attract good fortune for the year ahead, this is where heartfelt gestures meet auspicious beginnings—all in one stroll!

Step into festive photo-worthy Lucky Feels installations (February 1-28)

Get into the celebration the moment you arrive as SM Supermalls transforms with vibrant Lucky Feels installations. Enjoy romantic Valentine’s spots (February 1–15) early in the month, then watch the mall shift into bold and joyful Chinese New Year themes (February 16–28) as the celebration continues. Walk through eye-catching entrance arches, spot playful entrance stickers, admire festive hanging decorations, and strike a pose at curated photo spots.

Shop, snack, and play at Bites and Buys (February 1–28)

Experience a marketplace that’s anything but ordinary at Bites and Buys. This lively space brings together artisanal crafts, cutesy collectibles, and yummy treats loved by Gen Zs and trend hunters alike. Join the fun by trying the claw machines and score a chance to win your zodiac bestie—because luck should always come with a little play.

Capture and Snap the Lucky Feels (February 1–28)

Don’t miss the Snap the Lucky Feels photo spot, featuring a vibrant money tree adorned with ang paos, beautifully paired with a Valentine’s Day-inspired setup! It’s the perfect backdrop to capture moments of love, luck, and festive joy—ready for sharing with friends and family.

Taste and trend with #CNYMustTry (February 16–28)

From tikoy to TikTok, celebrate Chinese New Year the modern way with #CNYMustTry. Indulge in classics such as dumplings, tanghulu, milktea, and more. It’s your go-to guide for celebrating traditions—on your table and on your feed!

Experience even more festive fun at select SM malls

At select SM malls, the celebration doesn’t stop at shopping and photo moments—it comes alive through a series of exciting activities designed to spark joy, luck, and shared experiences. Feel the festive energy as dragon and lion dance performances, led by a charming dragon and lion, bring movement and music to the mall on Feb 17 / 20-22.

Extend the fun online by trying the Fortune Filter on TikTok from February 1–28 and discover what kind of luck awaits you this season. Back at the mall, test your skills and your fortune at 

the Unlock Lock games happening on February 17–22, where exciting prizes await lucky winners.

For family-friendly moments and photo-worthy encounters, don’t miss the Chinese mascot meet and greet, perfect for creating cheerful memories with loved ones. Cap off the celebration with a spectacular finale as the sky lights up during the CNY 2026 fireworks, ending the season on a high and lucky note.

Feel the love. Chase the luck. Celebrate it all at SM Supermalls.

Make this season extra special by celebrating where love, luck, and community come together. Visit your most loved SM Mall, experience the Lucky Feels, and create maxed out memories worth sharing.

Leap into lucky vibes this Year of the Horse—only at SM Supermalls!

For the full schedule of activities and participating malls, visit www.smsupermalls.com. Or, you can follow @SMSupermalls on social media for the latest updates, must-try finds, and festive surprises.

SM Prime is Building for a Smarter, Cleaner Energy Future

SM Prime Holdings, Inc. (SM Prime) continues to lead the way in sustainable property development, delivering low-carbon office spaces and climate-smart retail environments through energy efficiency initiatives, on-site renewable solutions, and strategic long-term partnerships.

A sustainable future for all. The iconic SM Mall of Asia, the world's 6th largest mall, has become a sustainable retail shopping destination. Its physical and economic resilience stands as a testament to SM Prime’s commitment to sustainable business strategies.

From efficiency to impact

SM Prime has implemented programs such as lighting upgrades, improved air conditioning and ventilation systems (ACVS), and optimized building management systems since the 1990s —significantly reducing emissions, proving that energy efficiency delivers environmental and economic benefits. In 2024, SM Supermalls reduced electricity use by 38%, avoiding 156,736 metric tons of greenhouse gas emissions (GHG) and saving ₱2.3 billion. 

In the recently concluded 5th Energy Efficiency Excellence Awards of the Department of Energy (DOE), SM Prime’s business units, namely, SM Supermalls, SM Offices, and SM Hotels, was awarded multiple Certificates of Excellence. 

This success reflects collaboration among engineering teams, service providers, tenants, and customers, driven by the company’s leadership and commitment to the SM Green Movement.

Renewable energy milestones

Guided by its goal of Net Zero by 2040, SM Prime is making decarbonization practical, reliable, and scalable. At SM City North Edsa, it recently celebrated a milestone for clean energy in the country, with 59 properties generating a combined 100 megawatts (MW) of on-site renewable energy—one of the largest solar capacities among property developers in the Philippines.

A historic 100MW milestone. At Quezon City, the SM North Edsa, the first Philippine mall to use clean energy with rooftop solar photovoltaic systems, continues to deliver SM Prime’s people-centric sustainable retail spaces.

Today, more than 50% of energy use across SM Supermalls comes from renewable sources, supported by partnerships with Aboitiz Renewables, TotalEnergies, Citicore Renewable Energy Corporation, and leading solar providers. This collaborative approach empowers communities while building a safer and more sustainable future.

Working with WWF-Philippines, SM Prime has committed to the Science-Based Targets initiative (SBTi) and is working towards its near and long-term targets.

Retail architecture working with nature

At the heart of SM Prime’s energy strategy is the creation of sustainable, resilient spaces that enrich experiences for the community. Across its malls, SM integrates passive design elements—high ceilings, large atriums, skylights, open spaces, and natural ventilation—reducing daytime energy consumption while offering brighter, breezier, and more welcoming spaces for relaxation, dining, and shopping. 

Technology meets nature. In SM City East Ortigas, natural light brightens the food hall, and retrofitted lighting produces significant energy savings. 

Smart solutions such as motion-sensor escalators, solar-powered outdoor spaces, and energy-conscious cooling systems make SM Supermalls a top retail destination for tenant-partners and customers alike.

Shared climate benefits for all

“Customer expectations evolve quickly. When our leaders first initiated this project, it was in the early days of learning about the impact of our consumption on the planet. Now, brands – whether big luxury labels or small and medium enterprises – are looking for partners who invest in circularity and ESG impacts,” said SM Supermalls president Steven Tan. 

As SM Prime continues to scale its energy programs, its SM Green Movement builds a resilient energy infrastructure to create a safe, comfortable, and welcoming space for its communities.  

“We are committed to making our malls as energy efficient as possible by implementing advanced technologies and best practices. SM Supermalls will keep expanding its sustainability efforts to reduce environmental impact and improve the quality of life for both the planet and the communities we serve,” said Tan.

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

  Start strong. Find what fits. Your future begins at SM.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform. 

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Strong 2025 Performance, By the Numbers 

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

Reputable and prestigious employers from PMAP's network like BDO Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.

Zamboanga City Opens the Year with an Exclusive Job Fair 

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum. 

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with theirskills, passions, and long-term goals. To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.

As Zamboanga City continues to grow as a regional economic hub, the
SM City Zamboanga Job Fair serves as a vital platform for employment
generation, workforce development, and public-private
collaboration—supporting inclusive growth in the region.

More Opportunities This Year 

With strong momentum from 2025, and a packed calendar ahead, SM 

Job Fairs begin 2026 ready to connect more Filipinos to meaningful 

work—one opportunity, one community, and one future at a time. 

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025. 

About SM Supermalls – Job Fairs 

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its 88 malls nationwide. As the country’s most loved and preferred retail destination, SM designs job fair experiences that are personal and inclusive—connecting different job seeker tribes, from fresh graduates and career shifters to experienced professionals, with employers that match their goals and aspirations. More than a retail space, SM has evolved into a platform for empowerment—bridging job seekers and employers, strengthening workforce development, and uplifting lives through strategic partnerships that support inclusive economic growth.