SM for MSMEs Strengthens Support for Women Entrepreneurs

Discover women-led Filipino brands through WomenBizPH

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year. Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall and SM City Cebu, with succeeding activations at SM City Lucena and SM City Zamboanga.

From proudly local delicacies to globally competitive designs, the fair is a continuous celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise. 

More than a marketplace, the Women Strong Network Hybrid Trade Fairs serve as a platform where women entrepreneurs can introduce their brands to new customers, exchange ideas with fellow business owners, build meaningful connections, and gain valuable opportunities to grow their enterprises.

 Behind every booth is a woman with a dream, a purpose, and a story worth sharing. Through WomenBizPH and SM for MSMEs, women entrepreneurs are given greater opportunities to showcase their brands, reach new customers, and continue building businesses that inspire communities nationwide. 

The initial lineup for the SM Megamall leg alone features entrepreneurs from Luzon, Visayas, and Mindanao, showcasing the richness of Filipino craftsmanship and regional creativity.

Visitors can discover a curated selection of proudly Filipino brands featuring handcrafted fashion, woven textiles, artisanal food, wellness products, accessories, jewelry, home décor, and lifestyle essentials.

Beyond shopping, each three-day trade fair offers a dynamic lineup of activities designed to empower entrepreneurs through learning and collaboration. Business talks, keynote sessions from government and industry leaders, exhibitor sales pitches, networking opportunities, fashion showcases, and recognition programs provide participants with valuable insights while celebrating the achievements of women-led businesses.

"Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing," said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

President Rhoda Caliwara and Board Secretary Mylene Abiva of WomenbizPH pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Lanang.  “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.” Said Mylene Abiva, Board Secretary, WomenBizPH.

L-R: WomenBizPH Board Secretary Mylene Abiva, together with SM Supermalls Executives Pats Dy, SAVP and Head of Marketing for SM Communities and Royston Cabunag, AVP and Department Head for SM Communities during the grand opening at SM Megamall.

 The partnership reflects SM Supermalls' continuing commitment to empowering micro, small, and medium enterprises (MSMEs) by creating accessible platforms where entrepreneurs can showcase their products, strengthen customer relationships, and expand their market reach through the country's most loved mall network.

 

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon. For shoppers, the experience goes beyond discovering unique local products. Every booth represents a personal journey—one built on courage, perseverance, and purpose. Behind every handcrafted item, locally made delicacy, or innovative creation is a woman who chose to pursue her dream despite the challenges of building a business.

 

Together, women entrepreneurs from different communities and industries come together to celebrate collaboration, resilience, and the growing community of women-led Filipino businesses Every purchase, every conversation, and every discovery becomes an opportunity to support women entrepreneurs who are creating livelihoods, preserving local craftsmanship, and contributing to stronger communities across the country.

Whether you're looking for thoughtful gifts, proudly Filipino products, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs offer a chance to discover businesses with stories worth sharing—and the remarkable women behind them.

Visit the Women Strong Network Hybrid Trade Fairs at participating SM malls:

- SM Megamall | August 10–12
- SM City Cebu | August 14–16

A beautifully hand-painted Filipiniana reflects the vibrant stories of Filipino women—symbolizing the resilience, creativity, and entrepreneurial spirit celebrated through WomenBizPH and SM for MSMEs.

Discover inspiring women-led Filipino brands and support the entrepreneurs shaping the future of local enterprise through SM for MSMEs.

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About SM Supermalls – SM for MSMEs

SM Supermalls—one of Southeast Asia's largest mall developers and operators with 90 malls nationwide—continues to champion Filipino entrepreneurship through SM for MSMEs, creating opportunities that are relevant, inclusive, and designed around what entrepreneurs need most. As the country's most loved retail destination, SM supports MSMEs across different stages of growth by providing market access, greater visibility, strategic partnerships, and platforms that help local businesses thrive. By connecting communities with proudly Filipino brands, SM continues to empower entrepreneurs while building stronger, more resilient local economies.

The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

 Customers continue to be the transformation driver for SM Supermalls.

Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."

Expanded and Reinvented Spaces

Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals.  

The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day.

The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

Meanwhile purpose-driven concepts introduced a revolutionary approach to utilizing mall spaces. With the inaugural launch of the SM Sensory Lab done in partnership with the Department of Social Welfare and Development (DSWD) and the National Council on Disability Affairs (NCDA), SM has created a safe environment for mallgoers and visitors struggling with sensory processing challenges.

Mallgoers utilize SM’s nationwide Electric Vehicle Charging Stations for greener transit alternatives.

To further support the country’s pursuit of sustainable and modern transportation alternatives amid the fuel crisis, SM has also expanded its nationwide network of Electric Vehicle Charging Stations with 100% coverage across its 90 malls.

From sensory-friendly spaces to green transit, these reinvented facilities reflect how "My SM" is designed to accommodate every shopper’s unique needs and values.

Reimagined Customer Experiences

To meet growing customer appetite for first-in-market and unique food experiences, SM continually elevated its Food Hall concepts nationwide, promoting regional fare and local food businesses through high-foot traffic dining spaces.

Food lovers enjoy unique culinary concepts and elevated dining spaces at SM Aura’s newly reimagined Food Hall.

SM also expanded market access to global and local brands through a variety of new and exclusive food and retail launches.

Madrid’s famous San Ginés Chocolatería in SM Podium, Super Matcha in SM Megamall and Candid Coffee in SM Mall of Asia captured growing market demand for cafés and confectionary offerings. Additionally, the introduction of international clothing icons icons Abercrombie & Fitch and Hollister expanded access for local fashionistas to fresh and trendy outfit options.

By bringing global brands and curated local food concepts to neighborhood hubs, SM ensures that "My SM" is as much a personalized lifestyle destination as it is a shopping center.

Enhanced Market Engagement

SM Supermalls drives massive social engagement with tens of millions of views through its interactive "Gala to the Max" campaign.

With the launch of its "Gala to the Max" campaign, SM sought to engage mallgoers by empowering them as storytellers, driving massive social engagement with tens of millions of video views.

Geeks and anime enthusiasts live out their passions with exclusive interactive pop-ups at Animazing North’s 6th edition.

Pop culture fans and enthusiasts lived out their passions with exclusive pop-ups executed across SM Malls, such as the Pokémon Center pop-up in SM Mall of Asia and Animazing North’s 6th edition, featuring an interactive installation for Solo Leveling.

Reinforcing its role as a hub for cultural exchange, SM Mall of Asia hosted the NHCP’s HistoEx 2026 in celebration of Buwan ng Kasaysayan. The three-day exposition brought history to life through interactive exhibits, public lectures, and immersive installations celebrating the country’s maritime heritage.

Runners take over EDSA for the Galaxy Manila Marathon, one of SM Active Hub’s major fitness events.

SM also supported active lifestyles through its SM Active Hub exclusive events, with tens of thousands of participants filling the streets for major running events like the Galaxy Manila Marathon on EDSA and the SM2SM race in Cebu.

Whether running a marathon on EDSA, celebrating fandoms, or creating viral content, shoppers are actively shaping their own "My SM" moments and sharing them with the community.


Bringing new retail and lifestyle experiences to Mindanao, SM Zamboanga officially welcomed shoppers in Q1 2026.

The mall operator launched SM Zamboanga as its latest retail property in Mindanao in the first quarter and plans to cap off 2026 with the opening of its upscale mall in Nuvali, Sta. Rosa before the year’s end.

As Filipino lifestyle habits continue to move toward wellness, connection, and meaningful experiences, SM Supermalls continues to adapt—giving every Filipino a space they can truly call "My SM."

Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

What if your used plastic bottle could become part of something much bigger? Through the right machine it can!

SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. 

The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling.

SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan, Pampanga, Baguio, Pangasinan, La Union, Rizal, and Cebu.

Each plastic bottle placed in the machines represents more than properly managed waste. It is a small but meaningful choice that helps keep recyclable materials in circulation, supports responsible consumption, and brings communities closer to an SM Waste-Free Future.

The partnership forms part of the SM Cares Environmental Sustainability Program under its Waste Management Pillar. It complements SM’s existing circular economy and waste management efforts, including the Trash to Cash Program and the Plastic Waste Collection Program.



Through initiatives like these, SM Cares seeks to make sustainable living easier to understand and practice. Rather than asking people to make sweeping changes all at once, the SM Green Recycling Machines show how everyday actions—repeated by families, students, young people, and communities—can collectively create lasting environmental impact.

With Sparklo’s technology and the reach of SM Supermalls, recycling becomes more than a responsibility. It becomes a convenient and rewarding habit that Filipinos can carry into their daily lives—one plastic bottle and one better choice at a time.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding

SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026.

Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments.

“Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels seen, respected, and included.”

For a few moments, participants stepped into complete darkness. Without relying on sight, they navigated familiar tasks through touch, sound, scent, and the reassuring guidance of others.

What emerged was something lasting: a deeper appreciation of how persons with visual impairments experience and move through the world each day.

Previously mounted in SM malls, The Blackout Zone has featured sensory and everyday activities such as tying a shoe, preparing coffee and sandwiches, identifying candy and scents, and experiencing Movies for the Blind. Its CHED installation marked a meaningful step beyond the mall setting, allowing the initiative to reach people who help shape classrooms, institutions, and future generations.

Through its partnership with CHED, SM Cares hopes to deepen conversations around accessibility and encourage higher education institutions to strengthen inclusive practices both inside and outside the classroom.

“Our united goal with SM for The Blackout Zone is for the program to serve as a catalyst for meaningful action,” said CHED Commissioner Michelle A. Ong. “Empathy allows us to dismantle the barriers that hamper inclusion and education of Filipinos with vision impairments. Through this shared effort, we hope to further guide policies tightly woven with real-life experiences to serve this sector better. The experience also served as a reminder that inclusion is not built through awareness alone. It grows through empathy translated into thoughtful actions—from offering clear assistance and respecting independence to creating spaces where people of all abilities can participate fully. The Blackout Zone forms part of SM Cares’ continuing programs for persons with disabilities, which promote accessibility, sensitivity, inclusive employment, and meaningful participation in community life.

Because while participants entered the exhibit without sight, many left seeing inclusion more clearly.

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About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially conscious and environmentally responsible programs meant to Empower Communities into long-lasting, impactful improvement.

Save This For Your Next SM Supermalls Run in the Metro!

If you're always on the lookout for what's new, you're in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! 🫶🏼

From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here's a look at the latest openings across Metro Manila.

• Garmin

Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall. Explore Garmin's full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike.

• Benlai

Find your next everyday essential at Benlai, now at Level 1, North Main Mall of SM Mall of Asia! Making its Philippine debut, the brand brings functional lifestyle wear that combines clean, contemporary style with lightweight comfort for wherever the day takes you. 

• POLO Ralph Lauren

Experience the first-ever POLO Ralph Lauren store in SM at Level 2, South Main Mall of SM Mall of Asia. Discover timeless American style through the brand's signature collection of elevated essentials, from iconic polos and tailored classics to refined pieces made for everyday sophistication.

• MiniMelts

Cool down with a fun frozen treat at the first MiniMelts store in SM, now open at the Ground Level, North Towers of SM North EDSA. Famous for its colorful beaded ice cream, MiniMelts offers a playful dessert experience with a variety of flavors for all ages.

• Yabu

Enjoy authentic Japanese katsu at Yabu, now at the Ground Level of SM City Marilao. As the brand's first branch in North Luzon, it brings its signature premium pork and chicken katsu, unlimited cabbage, and Japanese set meals closer to diners in the region.

• Evernaked

Indulge in handcrafted cakes at the first Evernaked in the Philippines, now open at Level 2, City Center of SM North EDSA. Bringing its signature cakes from Shanghai, Evernaked serves beautifully crafted desserts made with quality ingredients, perfect for celebrations or simply treating yourself.

• Owala

Hydration gets a stylish upgrade with Owala, now open at Level 2, Mega Fashion Hall of SM Megamall. As the brand's first store in SM, shoppers can explore its collection of innovative drinkware designed to make staying hydrated easier and more enjoyable.

• Makanai 

Whether you're stopping by for a quick lunch, winding down after work, or meeting friends over good food, Makanai serves Japanese comfort food in a relaxed and welcoming setting. Soon to open at the Ground Level of SM Podium, it's a great addition to the mall's growing lineup of dining destinations for anyone looking to discover their next favorite meal.

• TWG Tea 

One of the world's most celebrated luxury tea brands is soon to open at SM Mall of Asia. Discover over 1,000 exquisite tea blends sourced from renowned tea-growing regions across the globe, paired with refined pastries, gourmet dishes, and an elegant tea salon experience. Whether you're celebrating a special occasion or simply slowing down over a cup of tea, TWG Tea offers a timeless destination for every tea lover!

Good food, sweet treats, and exciting new brands all in one mall run - that’s why this is My SM! Make time to explore these latest openings across Metro Manila. 

Check out these latest openings and see what's new at SM Supermalls. 

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Brings Bayanihan to Schools

SM Supermalls joins Brigada Eskwela 2026 to help create cleaner, safer, and more welcoming learning spaces

Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers.

Guided by this year’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” SM employee-volunteers, together with school communities, local partners, teachers, parents, and volunteers, came together to help prepare public schools for the opening of classes.

The volunteer activities included general cleaning of classrooms, corridors, and school grounds; repainting and repair of walls, furniture, and school facilities; minor repairs and carpentry work on doors, windows, desks, and chairs; landscaping and school garden care; school supply donations; and other community support efforts.

Driven by the simple but meaningful act of showing up for the children and communities it serves, SM’s involvement in this year’s Brigada Eskwela focused on the collective effort of Bayanihan to prepare spaces that not only encourage but empower learning for the next generation. 

“Our mall communities are woven into the neighborhoods around us. That is why supporting our schools is also part of our responsibility,”, SM Supermalls. “When a child walks into a classroom that is clean, safe, and ready, it tells them that their community believes in them. Every broom sweep, every coat of paint, and every act of service matters.” 

As students return to school, SM Supermalls hopes that each classroom touched by 

Brigada Eskwela becomes more than a place for lessons. It becomes a place where children feel seen, supported, and encouraged to dream.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially conscious and environmentally responsible programs meant to Empower Communities into long-lasting, impactful improvement. 

Waste-Free Starts With Us

SM Cares marks World Oceans Day 2026 with coastal cleanup efforts for a waste-free future

7,500 SM employees, volunteers and partners mobilized for World Oceans Day 2026 to divert waste from the sea

This World Oceans Day, SM Cares brought the SM Green Movement to shore, reminding communities that protecting the ocean begins long before waste reaches the sea.

In celebration of World Oceans Day 2026, SM Cares led coastal cleanup efforts under the banner “Empowering Communities for an SM Waste-Free Future,” mobilizing 7,500 employees, tenants, volunteers, partners, and local stakeholders to take part in shared action for cleaner coastlines and healthier marine ecosystems. 19,000 kilograms of trash was successfully diverted from the ocean 36% less than the previous year.

The initiative formed part of SM Cares’ 2026 coastal cleanup calendar, which also includes World Water Day, International Coastal Cleanup, and National Environment Awareness Month. For World Oceans Day, participating SM malls included SM By the Bay and nine other SM Supermalls branches across communities with access to coastal and waterway areas. 

The “All For You. All For Our Oceans.” activity championed ocean protection as a shared responsibility—one that begins with people working together to keep waste out of the ocean and to care for the environments that support communities, livelihoods, and future generations.

“Protecting our oceans begins with communities choosing to act together,” said Engr. Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and SM Cares Program Director for Environment. “Through the SM Green Movement, we hope to inspire everyday responsibility—because for every volunteer who shows up, every piece of waste removed, and every habit changed, our waste-free future is more within reach.”

Beyond the cleanup, the World Oceans Day effort also served as a platform for environmental education and community engagement. Activities highlighted proper waste segregation, responsible waste management, and the importance of preventing trash from entering waterways and coastal ecosystems. Participating groups also included sustainability partners, schools, youth organizations, cycling groups, dive communities, environmental advocates, and local community members.

At SM By the Bay, the cleanup was supported by community-centered executions such as waste segregation demonstrations, and educational “trash talks”—helping participants see how small, practical actions can become part of everyday environmental care.

For SM Cares, coastal cleanups form an integral part of a broader commitment to bring sustainability beyond mall spaces, into the communities and ecosystems that need protection most. Through the SM Green Movement, SM Cares continues to empower communities to protect marine life, reduce waste, and build a culture of shared responsibility—today and for generations to come. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.